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( ) - Networking is the key to open the success locks. An online marketing team of a company creates social media accounts and post new updates regularly. The company's social media accounts have employees, customers, journalists, bloggers and leaders as its friends. The marketing team tries to get maximum followers to a company page. Sometimes the news is boosted to expand the community of followers. Most of the online marketing companies often purchase email lists to send an invite to follow and stay updated regarding the company's details, promotions, products or service information and latest news. The marketing team adds the people from same industry or profession to grow their professional network. It increases business aspects and expands business presence on social media platforms.