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( ) - Nobody likes to eat rotten vegetables or fruits. Nobody wants to read morning newspaper in the evening or next day. Similarly, for a business website, a fresh and worthy content is required to maintain proper rankings on search engine. A stale content not only negatively impact rankings but also affect visitors not to visit the site again. With time and new developments, update a business website, to create difference among the thousands of website talking about the same thing. If the visitor would like it, he/she may share it on their social media accounts, which would drive more traffic to the website. The website look and content can inspire the visitor to take buying decision, subscribe to the newsletter and convert them into repeat visitors.