( http://bit.ly/2EzRTmN ) - The brand is the core, even on social media, companies claim their brand name page or similar name. They put the website link, contact information, business location which includes phone, address and hours of operation. The online marketing team regularly put updates on their social media account, when a visitor asks a question, they respond quickly with a website link providing the required information. The company social media channels have visitors, customers and even competitors trying to know, what is going with the company? Most competitors would try to follow strategy. Furthermore, they would also try to share their links for promotion. The company can set moderators and rules to bring a check on such activities. While, only allowing company's literature, signage, and advertising.